Healthcare Market Manager
Core
Internal expert on market trends and customer needs for stationary and in-transit life science and medical service environmental monitoring businesses, defining where to play and translating insights into actionable strategies.
Role type
Senior IC Healthcare Market Manager
Builds
Copeland Healthcare Business Strategy Plan, market roadmaps, go-to-market strategies, and sales/marketing enablement tools.
Domain
Life Science / Healthcare / Environmental Monitoring / Cold Chain
Required skills
Market research, strategy development, market segmentation, market sizing, competitive analysis, Voice of Customer (VoC) analysis, M&A opportunity identification, cross-functional alignment, data analysis, market modeling, visualization tools.
Preferred skills
MBA, pharma cold chain regulatory knowledge (GxP, USP, WHO, FDA), IoT-enabled solutions experience, temperature-controlled logistics metrics, supply chain experience, VoC methodologies.
Technologies
Market modeling platforms, visualization tools, IoT, cloud software.
Responsibilities
Develop and deliver the Healthcare Business Strategy Plan including market sizing and competitor insights; Create market roadmaps to guide product and solution development; Identify M&A opportunities in environmental monitoring markets; Conduct value assessments to support value propositions; Gather and analyze Voice of Customer insights; Monitor competitive strategies and end-user requirements; Define market segmentation, targeting, and prioritization; Translate market insights into growth initiatives and align cross-functionally; Embed market intelligence into planning cadences; Create go-to-market strategies including product positioning and messaging; Develop sales and marketing enablement tools; Maintain relationships with solution/sales engineering; Represent the organization as a subject matter expert at tradeshows.
Seniority
Senior, hands-on IC
