Senior Manager, Marketing & Communications, Aftermarket
Core
Develop and execute integrated marketing, communications, and engagement strategies for Copeland's Aftermarket portfolio (compressors, thermostats, controls, monitoring solutions) across the Americas.
Role type
Senior Manager, B2B Marketing & Communications
Builds
Marketing strategies, trade media relations, major industry events (AHR, ACCA, HARDI), channel enablement programs, and training initiatives for HVACR distributors and customers.
Domain
HVACR (Heating, Ventilation, Air Conditioning, and Refrigeration) / Climate Technology
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Strategic planning, cross-functional leadership, KPI development, public relations, event management, channel marketing, digital enablement, team management, budget planning
Preferred skills
B2B marketing, industrial/manufacturing experience, HVACR market knowledge
Technologies
PIM, DAM, digital marketing platforms
Responsibilities
Lead annual planning and roadmap execution; manage relationships with key industry organizations (ACCA, HARDI); plan and execute major tradeshows; oversee wholesaler rebranding and digital enablement; lead and develop a team of three marketing professionals; support training initiatives for customers and contractors.
Seniority
Senior Manager, hands-on leadership with team management