CHANNEL ACTIVATION MANAGER
Core
Define and execute retail activation strategies across pharmacy, parapharmacy, and e-retail channels to maximize brand visibility and ROI.
Role type
Senior Trade Marketing Manager (Retail Activation)
Builds
In-store excellence programs (Perfect Store/RISE), POSM visibility campaigns, and channel-specific activation calendars.
Domain
Dermo-cosmetics / Pharmaceutical retail
Deliverable
product features
Required skills
Channel activation strategy, in-store excellence management, POSM program management, ROI measurement, cross-functional coordination, stakeholder management, supplier management, project management
Preferred skills
E-retail activation experience, digital shelf management, BI/NRM analytics
Technologies
MS Office suite, BI/NRM tools
Responsibilities
Build channel activation strategy and annual activation calendar; Own Perfect Store/RISE standards rollout and tracking; Define POSM strategy, briefs, and production; Define activation KPIs and measure ROI; Coordinate with Marketing and Sales on execution and constraints.
Seniority
Mid-Senior, hands-on IC