Category Manager
Core
Drive category and portfolio growth in pharmacy/retail by translating brand strategy into shopper-centric category plans, including assortments, planograms, and trade stories.
Role type
Category Manager (Pharmacy/Retail)
Builds
Category growth plans, assortment strategies, planograms, and customer trade stories for pharmacy and retail channels.
Domain
FMCG / Dermo-cosmetics / Pharmacy Retail
Deliverable
product features
Required skills
Category management, shopper insights analysis, assortment strategy, planogram design, Joint Business Planning (JBP), Net Revenue Management (NRM), data analysis (IQVIA, Nielsen, GfK), stakeholder management
Preferred skills
BI tools proficiency, retail KPI tracking, delist/relist decision support
Technologies
IQVIA, Nielsen, GfK
Responsibilities
Develop category diagnosis based on performance and shopper needs; Build category growth plans with clear brand/channel roles; Define assortment recommendations and distribution priorities; Create planograms principles and merchandising standards; Develop customer trade stories and support JBPs; Track category KPIs including distribution, shelf quality, and OOS signals; Partner with Retail Activation to ensure plan execution.
Seniority
Mid-level (2-4 years experience)