Senior Brand Activation Manager
Core
Designing omnichannel strategies and managing B2C, B2B, and B2B2C activations to drive brand awareness, market share, and turnover for pharmaceutical and dermo-cosmetics brands.
Role type
Senior Brand Activation Manager
Builds
Omnichannel marketing campaigns, B2C activation resources, B2B master kits, and harmonized content for 360º strategies.
Domain
Pharmaceuticals and dermo-cosmetics (oncology and skincare)
Deliverable
product features
Required skills
Omnichannel strategy design, B2C media management, budget management, ROI analysis, market and competition analysis, inventory management, stakeholder coordination
Preferred skills
Experience in beauty or dermocosmetics sector, B2C media management, coordinating with media agencies
Technologies
Market analysis tools, social media management platforms
Responsibilities
Develop specific marketing action plans for 360º Off/Online activations, prepare and monitor sales and advertising budgets, define B2C media strategy and manage implementation with agencies, develop offline B2C activation resources and B2B master kits, monitor brand performance metrics (sell-out, market share, ROI), and track market trends and competitor actions.
Seniority
Senior, hands-on IC