Brand Activation Manager (m/w/d) 90 – 100% für die Marke Eau Thermale Avène
Core
Planning and executing marketing activities for the Eau Thermale Avène brand portfolio, including omnichannel strategy, B2C campaigns, and B2B2C/B2B activations to drive brand awareness, market share, and revenue.
Role type
Brand Activation Manager
Builds
360° marketing campaigns (offline & online), B2C media strategies, B2B2C and B2B activation tools
Domain
Dermo-cosmetics / FMCG / Swiss market
Deliverable
product features
Required skills
Omnichannel strategy definition, B2C media management, market trend analysis, content development, budget coordination, sales forecasting, inventory management
Preferred skills
Knowledge of Swiss cosmetic or FMCG market, digital media management experience, data analysis capabilities
Technologies
Office tools, digital platforms
Responsibilities
Define local omnichannel strategies and 360° marketing plans, develop B2C media strategies with media specialists, monitor brand performance and analyze sell-in/sell-out data, coordinate offline B2B2C activations and advertising materials, execute B2B activations for sales and medical teams, manage budgets and product positioning processes
Seniority
Mid-Senior, hands-on IC
