Brand Activation Manager (m/w/d) 90 – 100% für die Marke Eau Thermale Avène
Core
Planning and executing marketing activities for the Eau Thermale Avène brand portfolio, including omnichannel strategy, B2C campaigns, and B2B2C/B2B activations to drive brand awareness, market share, and sales.
Role type
Brand Activation Manager
Builds
360° marketing plans (offline & online), B2C media strategies, offline B2B2C activations, and B2B activation tools for sales and medical teams.
Domain
Dermo-cosmetics / FMCG
Deliverable
product features
Required skills
Omnichannel strategy, B2C media management, B2B2C and B2B activation, content development, market trend analysis, budget management, sales forecasting, inventory management, data analysis
Preferred skills
Knowledge of Swiss cosmetics or FMCG market, digital media management experience
Technologies
Office tools, digital platforms
Responsibilities
Define local omnichannel strategies and 360° marketing plans; Develop B2C media strategies (Pure Media & Advocacy) with KPIs; Lead development of consistent offline & online content; Execute offline B2B2C activations and advertising tools; Conduct B2B activations for sales and medical teams; Monitor brand performance (media performance, sell-in/sell-out, market share, profitability); Coordinate data-based performance optimization measures; Manage budget and product positioning processes.
Seniority
Mid-Senior, hands-on IC