Vice President Strategic Transformation
Core
Transform airport rental operations, optimize fleet revenue through dynamic pricing, and lead high-value concession bid strategies.
Role type
VP of Strategic Transformation (Operations & Revenue)
Builds
Rental station workflows, localized pricing frameworks, frontline sales incentive programs, and airport concession agreements.
Domain
Car rental / Airport logistics / Operations Management
Deliverable
product features
Required skills
Operational excellence, change management, micro demand pricing strategy, Lean frameworks, sales incentive architecture, airport concession bidding, asset utilization optimization, cost optimization, KPI establishment, customer service design, executive leadership partnership
Preferred skills
Customer journey mapping, operational friction analysis, yield and elasticity optimization, dynamic rental rate strategy, commercial bid strategy, process and value stream mapping, root cause analysis
Technologies
Lean frameworks, KPI dashboards, pricing algorithms
Responsibilities
Improve rental station workflows and counter-to-car fulfillment systems; Standardize daily management systems and train regional leadership; Design and deploy localized pricing frameworks based on real-time demand; Deploy Lean frameworks across corporate and airport networks; Architect and manage high-yield counter incentive programs; Lead end-to-end strategy for securing airport concession bids; Optimize fleet out-of-service times and maintenance schedules; Identify and eliminate waste in regional supply chains and overhead; Establish standardized KPIs for labor productivity and revenue; Redesign operations and touchpoints to minimize customer friction; Act as a challenge and support partner to senior leaders
Seniority
Executive, strategic transformation & operational leadership