Brand Home Manager – Balcones
Core
Directly accountable for operational responsibilities, strategic planning, budgeting, and execution of sales, marketing, and management activities for the Balcones brand home in Waco, Texas.
Role type
Senior Operations & Brand Home Manager
Builds
A whiskey travel destination and retail brand home experience
Domain
Spirits industry / Hospitality / Visitor attractions
Required skills
Strategic planning, budgeting, team leadership, financial reporting, retail planning, marketing program development, stakeholder management, inventory management, guest experience management
Preferred skills
Experience in spirits industry, hospitality, or visitor attractions
Technologies
None stated
Responsibilities
Manage and lead all aspects of assets assigned to the brand home including guest services, personnel, brand stores, and facility maintenance; Develop and implement annual operating plans and budgets; Monitor expenses, cash flows, and sales; Develop and implement marketing programs to build awareness and position the facility as a preferred whiskey travel destination; Manage buyer and on-site leadership to create plan-o-grams and long-range brand building models for brand home stores; Serve as a spokesperson for American Whiskey Brands.
Seniority
Senior, hands-on IC