Marketing Effectiveness Regional Manager
Core
Regional Marketing Effectiveness Manager enabling Diageo marketers to drive growth through data-informed decisions, econometric modeling, and scenario planning.
Role type
Senior Marketing Effectiveness Manager (Regional)
Builds
Regional measurement plans, scenario planning outputs, and optimized media investment strategies for Diageo brands.
Domain
FMCG / Alcohol / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
econometric modeling, MMM, attribution modeling, incrementality testing, media measurement, stakeholder management, data synthesis, business performance analysis, project management
Preferred skills
experience with Catalyst, Sensor, Business Driver Mix, Talkability tools, influencer measurement, sponsorship measurement
Technologies
Catalyst, Sensor, Business Driver Mix, Talkability, Test & Control
Responsibilities
Partner with regional stakeholders to understand business questions and deliver Marketing Effectiveness plans; Execute regional measurement agenda in collaboration with Global Marketing Effectiveness team; Support delivery of marketing performance objectives using effectiveness tools; Drive adoption of global tools and identify capability gaps; Translate analytical findings into actionable recommendations for brands and markets.
Seniority
Senior, hands-on IC with regional leadership
