Culture and Entertainment Insights Manager
Core
Lead cultural insight initiatives to identify emerging shifts and translate societal signals into actionable implications for brand strategy, innovation, and consumer engagement for Diageo's premium spirits portfolio.
Role type
Senior Manager, Cultural Insights & PR Strategy
Builds
Cultural trends narratives, opportunity analyses, PR strategies, and research briefs for brand and category leadership.
Domain
FMCG / Consumer Goods (Premium Spirits) / Cultural Intelligence
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Cultural trend identification, strategic narrative translation, PR strategy development, cross-functional stakeholder influence, qualitative research management, external partner management, business planning integration.
Preferred skills
Foresight methodologies, cultural intelligence framework development, regional/global cultural intelligence scaling.
Technologies
Qualitative research tools, cultural intelligence frameworks, PR planning platforms.
Responsibilities
Monitor and interpret cultural shifts to identify growth opportunities; translate complex cultural signals into actionable brand recommendations; lead cultural insight and foresight projects; connect cultural intelligence with consumer and market evidence; manage external cultural research partners; establish PR strategy rooted in culture.
Seniority
Senior, hands-on IC with strategic influence