Category Manager
Core
Provide category management support for chain retail customers using shopper, category, assortment, space, and performance insights to drive category growth and improve planograms.
Role type
Category Manager (Chain Retail)
Builds
Customer category reviews, planogram recommendations, assortment analyses, and category growth plans.
Domain
Consumer Packaged Goods (CPG) / Alcohol / Chain Retail
Deliverable
product features
Required skills
Category management, shopper insights, retail analytics, data analysis, planogram design, assortment planning, customer presentation, regulatory knowledge
Preferred skills
Chain retail/grocery/convenience experience, Nielsen/Dunnhumby data experience, regulated beverage alcohol/CPG category knowledge
Technologies
Nielsen, Dunnhumby
Responsibilities
Develop category-management recommendations including assortment, planogram, space, pricing, and promotions; Analyze category and performance data to identify growth opportunities; Partner with KAMs and Sales Director for customer planning; Build customer-facing category selling stories and presentations; Collaborate with Marketing, Commercial Strategy, RGM, and Analytics; Track impact of recommendations and incorporate learning.
Seniority
Mid-Senior (L5, 6+ years experience)