Director of Product Marketing, Arena
Core
Leads Arena's Product Marketing organization to define positioning, launch, and communication strategies for Product Lifecycle Management (PLM) and Quality Management System (QMS) solutions.
Role type
Director of Product Marketing
Builds
PLM and QMS product portfolio, go-to-market strategies, sales enablement materials, and customer advocacy programs.
Domain
Enterprise software, Manufacturing, Industrial automation
Deliverable
product features
Required skills
B2B enterprise software product marketing, team leadership, PLM and QMS market expertise, go-to-market strategy, sales enablement, market intelligence, cross-functional collaboration, executive communication
Preferred skills
SaaS marketing for manufacturing, digital thread knowledge, industry analyst engagement, high-tech/semiconductor/medical device/aerospace experience
Technologies
PLM, QMS, digital thread, engineering collaboration tools
Responsibilities
Develop and execute product marketing strategy for PLM and QMS portfolio; Lead go-to-market planning for new products and major releases; Create sales enablement content and competitive battlecards; Manage customer marketing programs and advocacy initiatives; Lead and develop a high-performing product marketing team
Seniority
Director, strategic leadership & team management