Principal Product Marketing Manager, PLM
Core
Define strategic messaging, positioning, and go-to-market execution for PTC's PLM portfolio to influence enterprise buyers and shape market perception.
Role type
Senior Principal Product Marketing Manager (PLM)
Builds
Strategic narratives and solution stories connecting PLM to CAD, ALM, SLM, and IoT within PTC's broader technology ecosystem.
Domain
Manufacturing technology, Product Lifecycle Management (PLM), Enterprise Software
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
PLM domain expertise, strategic messaging and positioning, portfolio-level marketing, competitive analysis, sales enablement, market research, cross-functional collaboration, executive communication
Preferred skills
AI and generative AI tool usage, cloud/SaaS transformation experience, analyst relations (Gartner, IDC, Forrester), experience with PLM platforms (Windchill, Teamcenter, Enovia)
Technologies
Windchill, Teamcenter, Enovia, Arena, CAD, ALM, SLM, IoT, SaaS
Responsibilities
Develop differentiated messaging for key PLM portfolio areas; drive GTM strategy for product launches and feature releases; conduct competitive analysis and market research; design sales enablement materials and buyer personas; partner with product management to translate roadmap capabilities into market value propositions.
Seniority
Senior Principal, hands-on IC with strategic advisory responsibilities