Field Marketing Manager, Canada
Core
Own regional marketing strategy for Canada, acting as primary liaison between sales and marketing to drive pipeline growth and brand visibility for enterprise and mid-market organizations.
Role type
Senior Field Marketing Manager
Builds
Integrated field marketing programs, demand generation campaigns, and account-based marketing initiatives
Domain
B2B SaaS / Customer Experience Technology
Deliverable
product features
Required skills
Field marketing strategy, go-to-market alignment, demand generation, account-based marketing, campaign management, budget management, cross-functional collaboration, data analysis
Preferred skills
Enterprise account marketing, regional program management, advanced analytics
Technologies
Salesforce, Asana
Responsibilities
Execute integrated regional marketing programs, partner with sales to align with GTM priorities, deliver demand generation campaigns, support account-based marketing initiatives, identify and activate third-party programs and events, manage marketing budgets, track and analyze campaign performance
Seniority
Senior, hands-on IC
