Marketing Manager, North America Events
Core
Manage end-to-end planning and execution of integrated marketing events to support pipeline generation, customer engagement, and demand generation for Genesys in the Americas.
Role type
Senior IC event marketing manager
Builds
High-impact B2B events, conference and trade show programs
Domain
B2B SaaS / Customer Experience / AI
Deliverable
product features
Required skills
Event strategy, vendor management, logistics coordination, cross-functional collaboration, performance tracking, project management
Preferred skills
In-person and virtual event experience, integrated marketing campaigns, contract processes
Technologies
Salesforce, Tableau, Asana
Responsibilities
Manage end-to-end planning and execution of integrated marketing events; Execute event strategies aligned to go-to-market priorities; Coordinate with sales, field marketing, and campaign teams; Support conference and trade show programs from planning through post-event analysis; Manage vendor relationships and logistics; Track and analyze event performance; Oversee timelines and operational execution across multiple events
Seniority
Mid-level, hands-on IC
