Director, Marketing Technology Program Management & Enablement
Core
Establish program management and enablement practices to translate marketing technology, data, and analytics priorities into scalable capabilities that deliver measurable business value.
Role type
Director, Marketing Technology Program Management & Enablement
Builds
Scalable marketing technology capabilities, adoption experiences, and data-driven decision-making frameworks for marketing teams.
Domain
Marketing Technology (MarTech), Data & Analytics, Program Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Technology program management, cross-functional initiative coordination, marketing technology platform delivery, change management, stakeholder alignment, data literacy enablement, Agile/waterfall methodologies
Preferred skills
Marketing automation, content management, digital activation, reporting solutions, self-service data capabilities
Technologies
Marketing automation platforms, content management systems, workflow tools, digital activation tools, reporting and analytics solutions
Responsibilities
Translate roadmap priorities and business objectives into actionable program plans and delivery requirements; coordinate cross-functional delivery activities from planning through post-launch support; design and deliver adoption experiences for new platforms and workflows; enable business users to apply reporting, dashboards, and analytics for better decisions; track adoption metrics and value indicators to monitor progress and drive improvement.
Seniority
Director, strategic leadership with hands-on program execution