Direktor:in Marketing & Pricing (m/w/d)
Core
Strategic leadership of marketing, communications, CRM, and pricing activities to drive visitor growth, revenue, and profitability for a major German indoor resort.
Role type
Senior Director, Marketing & Pricing
Builds
Marketing campaigns, dynamic pricing strategies, and commercial offerings for a large-scale tourist destination
Domain
Hospitality / Tourism / Leisure
Required skills
Strategic marketing leadership, pricing strategy, revenue management, CRM management, digital marketing, market analysis, budget planning, team leadership, data-driven decision making
Preferred skills
Experience in leisure/tourism industry, agency management, dynamic pricing optimization
Technologies
Marketing analytics tools, CRM platforms, reporting tools
Responsibilities
Develop and execute marketing and pricing strategies, lead an interdisciplinary marketing and pricing team, optimize customer journey and KPIs, manage marketing budgets and agency relationships, collaborate with operations and hospitality teams, participate in duty management
Seniority
Senior, hands-on IC with leadership responsibilities