PSA Sr. Marketing Manager, APAC
Core
Develop and execute marketing strategies to grow PSA's presence in the APAC region, managing all marketing channels, PR, and brand messaging for collectibles trading cards, autographs, and memorabilia.
Role type
Senior Marketing Manager (APAC)
Builds
Marketing campaigns, brand presence, and market growth for PSA in Asia-Pacific
Domain
Collectibles (trading cards, autographs, memorabilia) / Marketing
Deliverable
product features
Required skills
Go-To-Market strategy, marketing analytics, digital marketing tools, market research, competitor analysis, budget management, team supervision, stakeholder collaboration, crisis management, trade show management, localization
Preferred skills
Cantonese/Mandarin fluency, China digital marketing ecosystem knowledge, trading card/collectibles industry experience, international social media management, live-streaming experience
Technologies
Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics, Facebook, Instagram, Twitter
Responsibilities
Develop and execute marketing strategies for APAC, analyze marketing data for executive reporting, manage all marketing channels, oversee creation of marketing materials, manage corporate PR and media relations, conduct market research, collaborate with sales/product/creative teams, manage marketing budgets, supervise marketing team or agencies, work with US team to localize initiatives, build community partner relationships
Seniority
Senior, hands-on IC with leadership responsibilities
