Director of Communications and Marketing
Core
Lead integrated marketing and communications strategies to drive student enrollment and build the reputation of the College of Education, Health, and Society.
Role type
Director of Communications and Marketing (Higher Education)
Builds
Enrollment growth plans, brand visibility campaigns, digital marketing strategies, and recruitment collateral.
Domain
Higher Education / Marketing & Communications
Deliverable
product features
Required skills
Strategic planning, media relations, content creation, vendor management, project management, stakeholder alignment, analytical thinking, graphic design concepts, campaign development
Preferred skills
Higher education environment knowledge, multicultural marketing, storytelling, CRM system experience
Technologies
CRM systems (Slate)
Responsibilities
Develop marketing plans to meet enrollment goals; execute media relations and public profile campaigns; create and publish recruitment collateral; manage external vendors; collaborate on university-wide communication strategies.
Seniority
Director, leadership & strategy