Digital Content Manager
Core
Lead end-to-end digital content initiatives, UX writing, and content strategy to create clear, accessible, and member-centric digital experiences for HCF's 2 million members.
Role type
Senior Digital Content Manager (hands-on IC)
Builds
Digital content experiences, user journeys, and content strategies for healthcare members
Domain
Healthcare / Insurance / Digital Content
Deliverable
product features
Required skills
Digital content strategy, UX writing, SEO, analytics, CMS management, content optimization, stakeholder influence
Preferred skills
Experience in regulated environments (healthcare, insurance, financial services)
Technologies
AEM, Adobe Analytics, SEMRush
Responsibilities
Lead content strategy from brief to QA; Develop UX microcopy and long-form content; Use customer insights and performance data to optimize content; Partner with SMEs to influence digital experience decisions; Monitor and report on digital performance; Contribute to content standards and guidelines
Seniority
Senior, hands-on IC
