Digital Marketing Performance Analyst
Core
Turn complex digital and marketing data into actionable recommendations to drive member growth, engagement, and retention in the healthcare insurance sector.
Role type
Digital Insights & Performance Analyst
Builds
Data-driven insights and performance reports for Marketing, Growth, Retention, and Digital teams
Domain
Healthcare insurance / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Adobe Analytics, Google Analytics, Tableau, data visualization, enterprise data warehouse exposure (Snowflake/AWS), analytical thinking, data storytelling
Preferred skills
Stakeholder engagement, commercial acumen, problem-solving
Technologies
Adobe Analytics, Adobe Audience Manager, Google Analytics, Tealeaf, Tableau, Tableau Prep, Snowflake, AWS
Responsibilities
Identify trends and performance opportunities across web and digital channels; partner with cross-functional teams to influence strategic decisions; translate technical findings into simple, actionable recommendations
Seniority
Mid-level (3–5 years experience)