Digital Marketing Manager
Core
Drive impactful digital initiatives, enhance brand visibility, and contribute to business growth through strategic digital marketing campaigns and sales enablement.
Role type
Digital Marketing Manager (Lead Generation & Sales Enablement)
Builds
Multi-channel awareness and lead generation campaigns, landing pages, paid ads, webinars, newsletters, and optimized website content.
Domain
Engineering / Industrial Manufacturing
Required skills
Digital campaign execution, marketing automation (HubSpot), lead lifecycle management, sales enablement, website creation/maintenance, content marketing, social media marketing, SEO/GEO, Google Analytics, Google Ads, CRM integration, data cleansing, lead scoring, KPI development.
Preferred skills
None stated.
Technologies
HubSpot, Google Ads, Google Analytics, Google Tag Manager, CRM systems.
Responsibilities
Set up comprehensive multi-channel campaigns for awareness, lead generation, and retargeting; create landing pages, paid ads, webinars, and newsletters; monitor and manage lead lifecycle, scoring, nurturing, and segmentation; educate and enable sales teams on demand generation processes; ensure integration of marketing automation tools with CRM; optimize website UI/UX and content for visibility; report on KPIs to measure business impact.
Seniority
Mid-level, hands-on IC
