Vice President, Creator Marketing (Influencer)
Core
Lead integrated creator marketing programs for global consumer brands, developing strategies across paid, earned, and owned channels to drive business results and shape culture.
Role type
Senior IC Vice President, Creator Marketing (Influencer)
Builds
Integrated creator marketing programs, creator amplification strategies, and high-impact client campaigns.
Domain
Integrated communications, social media marketing, influencer/creator economy
Deliverable
product features
Required skills
Creator strategy & program leadership, creator partnerships & campaign execution, paid creator & performance strategy, content & platform innovation, client leadership & strategic counsel, team leadership & talent development
Preferred skills
Ecommerce or social commerce campaign support, cross-functional collaboration with integrated communications and paid media teams
Technologies
Instagram, TikTok, YouTube, Pinterest, Facebook
Responsibilities
Lead creator marketing strategies aligned with client objectives; oversee creator identification, vetting, negotiations, and campaign execution; partner with paid media teams on whitelisting and performance measurement; identify emerging platform trends; serve as senior advisor to clients; lead and mentor team members; contribute to new business efforts and agency thought leadership.
Seniority
Senior, hands-on IC with team leadership
