Vice President, Creator Marketing (Influencer)
Core
Lead integrated creator marketing programs for consumer brands, developing strategies across paid, earned, and owned channels to drive business results and shape culture.
Role type
Senior individual contributor (VP level) creator marketing leader
Builds
Integrated creator marketing programs and campaigns for recognized consumer brands
Domain
Marketing / Social Media / Influencer Marketing
Deliverable
product features
Required skills
Creator strategy & program leadership, Creator partnerships & campaign execution, Paid creator & performance strategy, Content & platform innovation, Client leadership & strategic counsel, Team leadership & talent development
Preferred skills
Ecommerce or social commerce campaign support, Integrated communications, paid media, and digital marketing team collaboration
Technologies
Instagram, TikTok, YouTube, Pinterest, Facebook
Responsibilities
Lead creator marketing strategies aligned with client objectives, Oversee creator identification, vetting, negotiations, and campaign execution, Partner with paid media teams on creator amplification and measurement, Identify emerging platform trends and content opportunities, Serve as senior advisor to clients on strategic recommendations, Lead and mentor team members while managing staffing and utilization
Seniority
Vice President, strategic leadership and team management