Creative Lead, Growth
Core
Architect the performance creative engine for a consumer finance platform, bridging creative vision with data analysis to drive 8-figure revenue.
Role type
Senior Creative Lead, Growth (Performance Marketing)
Builds
Performance creative assets, creator content pipelines, and data-driven creative systems for paid social channels.
Domain
Consumer Finance / Performance Marketing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy for paid social, data fluency (CTR/CPA analysis), team leadership, system architecture, creator/influencer management, hypothesis testing
Preferred skills
UGC/content creation background, non-traditional marketing experience
Technologies
Meta Ads, TikTok Ads, Motion, performance tracking tools
Responsibilities
Own the weekly creative pipeline end-to-end, translate performance data into creative direction, build and scale the creator engine, design creative team systems and frameworks, review and approve key creative outputs, run post-mortems to identify winning/losing patterns
Seniority
Senior, hands-on IC with team leadership
