Marketing Manager
Core
Drive growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and multi-channel campaign execution.
Role type
General Marketing Manager (Performance & Channel)
Builds
Affiliate and aggregator programs, co-branded campaigns, and multi-channel marketing initiatives.
Domain
Pet health insurance and services
Deliverable
product features
Required skills
Performance marketing strategy, partner ecosystem management, multi-channel campaign execution, funnel diagnostics, KPI definition, budget forecasting, compliance management, data analytics, cross-functional collaboration
Preferred skills
Experience with influencers and comparison sites, advanced Excel, analytics tools proficiency
Technologies
Google Analytics, Campaign Manager, CRM/CMS platforms
Responsibilities
Cultivate and onboard affiliate/aggregator partners; monitor and optimize program performance; build and launch digital/social/email/SEO campaigns; manage budget forecasting and partner billing; lead cross-functional projects and present insights to leadership
Seniority
Mid-Senior, hands-on IC with team guidance