Director, Content Strategy & Thought Leadership
Core
Lead brand campaigns, digital reputation, executive thought leadership, and integrated marketing initiatives to shape industry perception and position the company within the higher education and workforce innovation sector.
Role type
Director, Content Strategy & Thought Leadership
Builds
Brand-aligned content, executive thought leadership pieces, integrated campaigns, and event visibility programs.
Domain
Education Technology (EdTech) / Higher Education
Deliverable
product features
Required skills
Integrated content strategy, omnichannel campaign execution, SEO/AEO and digital reputation management, executive ghostwriting and editorial planning, data-driven content development, event lifecycle management, public affairs collaboration, social media strategy (LinkedIn/YouTube), narrative translation, exceptional writing.
Preferred skills
B2B or higher education industry background, analytics platform familiarity, paid media strategy understanding.
Technologies
PESO, analytics platforms, social media channels (LinkedIn, YouTube)
Responsibilities
Develop and execute integrated content strategy across digital, social, experiential, and print channels; Design omnichannel content calendars; Inform and implement SEO, AEO, and digital reputation strategies; Craft integrated campaigns around key moments; Establish data-driven content development approaches; Lead executive thought leadership planning and execution; Identify and prioritize industry events and conferences; Manage full lifecycle of event participation; Collaborate with Public Affairs on executive public appearances.
Seniority
Director, strategic leadership with hands-on execution