Marketing & Growth Lead
Core
Build marketing and growth strategies from scratch to generate awareness, opportunities, and revenue for an enterprise product studio.
Role type
Marketing & Growth Lead (building from scratch)
Builds
Market awareness, qualified opportunities, and revenue pipeline for enterprise clients.
Domain
Enterprise B2B technology, AI, and product transformation.
Deliverable
product features
Required skills
Strategic positioning, thought leadership creation, campaign management, partnership activation, content strategy, growth experimentation, AI integration, business judgment, ambiguity navigation.
Preferred skills
Experience with enterprise B2B audiences, measurable business impact portfolio, executive presentation skills.
Technologies
AI tools for content and campaign creation.
Responsibilities
Shape market positioning and messaging, create thought leadership and campaigns, run growth initiatives, activate channels and partnerships, support strategic pursuits with client content, collaborate with account teams, measure and improve growth systems.
Seniority
Individual Contributor, building from scratch