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VP Sales

Holland, MI, USA💼 Full-time🗓 2026-06-03 → 2026-08-01

Core

Lead sales strategy and team management for capital equipment in the consumer-packaged goods (CPG) industry, focusing on increasing domestic customer base and profitability.

Role type

VP of Sales, Capital Equipment

Builds

Sales strategies, revenue growth, and team development for FOGG liquid filling and capping machinery

Domain

Industrial machinery, Food & Beverage, Pharmaceutical

Deliverable

client delivery

Required skills

capital equipment sales, national sales team management, CPG industry expertise, contract negotiation, sales forecasting, budget management, key account management, trade show representation, hiring and mentoring

Preferred skills

mechanical/electrical/chemical technical aptitude, C-suite presentation skills, Salesforce proficiency

Technologies

SalesForce.com

Responsibilities

Develop and implement market-driven sales strategies to achieve revenue goals; Act as primary point of contact for internal sales team and external constituents; Negotiate and finalize contract negotiations; Foster cross-selling of company-wide products; Develop and maintain high-profile external relationships; Develops and manages sales/marketing operating budgets; Oversees and evaluates market research; Directs sales forecasting activities; Develops and implements Sales staffing strategy; Leads, mentors and develops the careers of the sales team; Represents company at trade shows/association meetings; Sources, interviews and hires in accordance with staffing plan; Pipeline projections and revenue for territories; Develops and reports the "Monthly Commit" sales forecast.

Seniority

Executive, strategic leadership

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