Director, EMEA Brand Strategy - Abercrombie & Fitch
Core
Lead the development, direction, and execution of regional brand strategy for Abercrombie & Fitch across the EMEA region, ensuring brand purpose and commercial objectives are delivered.
Role type
Director, Brand Strategy
Builds
Regional brand expression and strategic growth for Abercrombie & Fitch in EMEA markets
Domain
Retail / Apparel / Brand Strategy
Deliverable
product features
Required skills
Brand strategy development, team leadership (managing 4 direct reports), customer research utilization, cross-functional collaboration, analytics and ROI management, budget management, regional market entry planning
Preferred skills
Experience in retail or related industry, familiarity with media/experiential/performance marketing spectrums, critical thinking, analytical ability
Technologies
None stated
Responsibilities
Optimize global messaging for EMEA customers, lead regional Strategy & Experience Sprint processes, supervise and develop a high-performance team of brand associates, interface with cross-functional EMEA teams, manage external regional partners, own analytics on marketing initiatives, provide business updates to leadership, oversee marketing spend process, travel to Columbus, Ohio and within EMEA
Seniority
Director, strategic leadership & team management