Director, EMEA Brand Strategy - Abercrombie & Fitch
Core
Leading the development, direction, and execution of regional brand strategy for Abercrombie & Fitch across the EMEA region, ensuring alignment with global purpose and commercial objectives.
Role type
Director, Brand Strategy
Builds
Regional brand expression and strategic growth across key EMEA markets (UK, Germany, Middle East) and new entry markets.
Domain
Retail / Apparel / Brand Strategy
Deliverable
product features
Required skills
Brand strategy development, customer research utilization, team management, market penetration, sales growth, cross-functional collaboration, analytics, budget management, travel
Preferred skills
Experience in retail or related industry, familiarity with media/experiential/performance marketing spectrums, critical thinking, analytical ability
Technologies
None stated
Responsibilities
Optimize global messaging for EMEA customers, lead regional Strategy & Experience Sprint processes, supervise and develop a team of 4 brand associates, interface with cross-functional teams, manage external regional partners, own analytics on marketing ROI, provide business updates to leadership, oversee marketing spend process
Seniority
Director, strategic leadership & team management