Lead SEA & Paid Social (m/f/x)
Core
Shape and execute paid media strategy across Google/Bing Ads and social platforms (Meta, TikTok, Pinterest) to drive an omni-channel experience connecting web shop, app, and physical stores.
Role type
Lead Performance Marketing Manager (Paid Search & Social)
Builds
Prospecting and retargeting campaigns across search and social channels
Domain
E-commerce / Digital Marketing
Required skills
Paid search (Google/Bing Ads), Paid social (Meta, TikTok, Pinterest), Campaign optimization, Budget management, Data analysis, Team leadership, Creative asset coordination, KPI tracking (ROAS, CTR, CPA, CPM), Automation tools, Product feeds, MMM tools
Preferred skills
German language, Knowledge of subcultures (electronic music, hip-hop, skateboarding, streetwear, art), Advanced Excel, Google Analytics
Technologies
Google Ads, Meta Business Manager, Excel, Google Analytics, MMM tools