Lead SEA & Paid Social (m/f/x)
Core
Shape and execute paid media strategy across Google/Bing Ads and social platforms (Meta, TikTok, Pinterest) to drive an omni-channel experience connecting web shop, app, and physical stores.
Role type
Lead Performance Marketing Manager (Paid Search & Social)
Builds
Prospecting and retargeting campaigns for a retail brand's digital and physical channels
Domain
Retail / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search (Google/Bing Ads), Paid social (Meta, TikTok, Pinterest), Campaign optimization (ROAS, CTR, CPA, CPM), Data analysis, Team leadership, Agency management, Product feed management, Automation tools, MMM tools, Google Analytics, Excel
Preferred skills
Knowledge of subcultures (electronic music, hip-hop, skateboarding, streetwear, art), German language proficiency
Technologies
Google Ads, Meta Business Manager, Excel, Google Analytics
Responsibilities
Plan and optimize prospecting and retargeting campaigns, Lead a small in-house team and guide agency partners, Report results and identify growth opportunities, Leverage data insights to sharpen campaign strategy, Work with creative teams to deliver localized assets, Stay ahead of digital trends and bring fresh tools to paid media
Seniority
Senior, hands-on IC with team leadership