Assistant Manager, Game Campaign & Merchandising
Core
Develop creative concepts, campaign narratives, and content strategies to support game launches, merchandising initiatives, and guest engagement campaigns at a luxury entertainment resort.
Role type
Assistant Manager, Creative Strategy & Content Marketing
Builds
Guest engagement campaigns, game launch content, and merchandising initiatives for Marina Bay Sands
Domain
Luxury hospitality, entertainment, and experiential marketing
Deliverable
product features
Required skills
Creative strategy, copywriting, visual storytelling, stakeholder management, project management, compliance alignment
Preferred skills
Experience in entertainment or attractions marketing, working with designers and production agencies
Technologies
None stated
Responsibilities
Develop creative concepts and campaign narratives; Create storyboards, style frames, and mood boards; Develop campaign messaging frameworks and customer-facing communications; Collaborate with designers and animators on creative production; Ensure content compliance with regulatory requirements
Seniority
Mid-level manager, hands-on execution
