Director Experiential Design - Live Events
Core
Lead creative design for global location-based entertainment projects, translating Mattel intellectual properties into immersive attractions, themed retail, and family entertainment venues.
Role type
Director, Experiential Design (Live Events)
Builds
Immersive attractions, hospitality concepts, themed retail, and family entertainment venues globally.
Domain
Themed entertainment, location-based entertainment (LBE), physical environment design.
Deliverable
physical/clinical work
Required skills
Creative direction, show design, environmental storytelling, attraction development, guest experience design, placemaking, narrative development, project management, cross-functional leadership, vendor management, brand stewardship, visual communication, presentation skills.
Preferred skills
Experience with globally recognized entertainment or character brands, knowledge of attraction systems and experiential technologies, familiarity with fabrication processes and installation oversight.
Technologies
None explicitly stated.
Responsibilities
Lead creative development of global LBE projects; create and oversee experience concepts integrating storytelling and physical environments; develop end-to-end guest journeys; establish creative vision and ensure brand authenticity; develop creative frameworks and guidelines for global partners; collaborate with commercial, licensing, and business development teams; guide projects from ideation through installation; serve as primary creative liaison for international operators and partners.
Seniority
Director, strategic leadership with hands-on creative oversight.
