Director, Product Marketing
Core
Lead strategy and execution of marketing initiatives to drive sales, adoption, and growth of i-Ready's digital instruction and professional learning for K–12 educators and administrators.
Role type
Director, Product Marketing
Builds
Digital instruction and professional learning solutions for the K–12 market
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Product marketing strategy, Go-to-market planning, Market and competitive analysis, Sales enablement, Content strategy, Customer advocacy, Performance measurement, Team leadership
Preferred skills
K–12 digital instruction market experience, Portfolio marketing, Research-driven product experience
Technologies
None explicitly stated
Responsibilities
Develop product positioning and messaging, Lead go-to-market strategy for new products, Conduct market and competitive analysis, Build sales enablement tools and training, Oversee content strategy, Partner on customer advocacy, Define KPIs and report on performance, Manage and mentor a team of product marketers
Seniority
Director, hands-on leadership