SEO & GEO Digital Marketing Specialist
Core
Develop and execute comprehensive SEO, local search, and Generative Engine Optimization (GEO) strategies to drive organic traffic, lead generation, and market presence for a distributed retail mortgage lender.
Role type
Senior SEO & GEO Digital Marketing Specialist
Builds
Organic search visibility, local search rankings, and AI-powered search experiences for mortgage branch and loan officer locations.
Domain
Financial Services / Mortgage Lending / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Local SEO strategy, Google Business Profile management, Generative Engine Optimization (GEO), keyword research, on-page optimization, technical SEO audits, link building, content strategy, GA4, Looker Studio, GTM, WordPress, HTML/CSS/JS, Schema.org markup, XML, A/B testing, voice search optimization, NAP consistency management, citation management, review generation, CMS operations, user experience (UX) optimization, conversion rate optimization (CRO), competitive analysis, analytics interpretation.
Preferred skills
Financial services industry experience, Answer Engine Optimization (AEO) expertise, advanced knowledge of emerging search trends.
Responsibilities
Lead strategy and management of Google Business Profiles for multiple branch and loan officer locations; optimize local listings, citations, and structured data; execute comprehensive SEO strategies including technical audits and content development; support GEO initiatives for AI-powered search experiences; collaborate with field teams to optimize landing pages; monitor and report on search performance and user behavior; manage CMS operations and website maintenance; ensure compliance with industry regulations.
Seniority
Senior, hands-on IC
