Trade Marketing Specialist
Core
Execute trade marketing programs in pharmacies and retail stores to drive sales and optimize product visibility for dermatology brands.
Role type
Trade Marketing Specialist (FMCG/OTC)
Builds
In-store promotions, planogram implementations, and inventory optimization for key SKUs.
Domain
Dermatology / Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Trade marketing program implementation, sales target achievement, stakeholder negotiation, inventory analysis, planogram execution, event coordination, training delivery
Preferred skills
None stated
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Implement and monitor trade marketing programs in assigned stores; negotiate with store operations stakeholders to achieve sales targets; analyze stock levels and inventory to ensure optimal SKU weight; implement in-store tactics with branch heads; coordinate special events and promotions; train in-store staff on planogram and assortment standards; lead pharmacy engagement and CME sessions.
Seniority
Mid-level, hands-on IC