Senior Manager, eCommerce
Core
Manage, optimize, and drive strategic growth of the brand's direct-to-consumer (DTC) storefront, focusing on conversion rate optimization, subscription growth, and revenue targets.
Role type
Senior Manager, eCommerce
Builds
DTC storefront experience, subscription auto-replenishment flows, promotional landing pages, and loyalty integration.
Domain
Premium skincare, beauty, and health and wellness
Deliverable
product features
Required skills
eCommerce management, conversion rate optimization (CRO), subscription management, A/B testing, merchandising, SEO/AEO principles, vendor management, performance analytics, inventory forecasting
Preferred skills
Enterprise ecommerce platforms (e.g., Shopify Plus), subscription tools (e.g., Recharge)
Technologies
Shopify Plus, Recharge
Responsibilities
Translate marketing goals into actionable website strategies; lead setup and execution of on-site promotions and discount logic; own end-to-end subscription experience and optimize UX; lead testing roadmap for A/B and multivariate tests; partner with Loyalty to integrate programs at key decision points; manage product catalog, collections, and site structure; oversee post-purchase journey including transactional emails and returns portal; collaborate on search optimization for traditional and AI-driven engines; monitor site performance and troubleshoot technical issues; support sales and inventory forecasting; analyze traffic and sales data to recommend UI/UX improvements; manage external development and subscription platform agencies.
Seniority
Senior, hands-on IC