Brand Manager - Biologics
Core
Launching a new biologic asset into the Australian and New Zealand dermatology market by shaping strategy, messaging, and execution.
Role type
Brand Manager (Therapeutic Dermatology/Biologics)
Builds
New biologic product launch and brand strategy for the Australian and New Zealand market
Domain
Pharmaceutical marketing / Biologics / Dermatology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Launch strategy development, Annual Brand Plan creation, Cross-functional collaboration, HCP and KOL engagement, Market and competitor intelligence gathering, Omnichannel campaign execution, KPI tracking and insight generation
Preferred skills
Experience with IQVIA or Nostra data sources, Biologics or dermatology industry background
Technologies
IQVIA, Nostra
Responsibilities
Collaborate on launch strategy factoring in market dynamics and patient needs; Contribute to the Annual Brand Plan using market insights; Execute launch activities and track performance; Support engagement with healthcare professionals and key opinion leaders; Gather market and competitor intelligence; Deliver peer-to-peer programs and omnichannel initiatives; Partner with agencies to bring campaigns to life; Track KPIs to sharpen ongoing execution
Seniority
Mid-level, hands-on IC
