Chef de projets contenus et marques H/F
Core
Piloter la stratégie éditoriale et le développement des marques étudiantes et hôtelières en concevant des contenus impactants et en coordonnant les projets marketing.
Role type
Content & Brand Manager
Builds
Digital content platforms, social media campaigns, and brand visibility for student and hotel residences
Domain
Hospitality / Student Living / Digital Marketing
Deliverable
product features
Required skills
Content marketing, Branding, Digital project management, Copywriting, Digital culture, Social media management, SEO/GEO, Analytics, Performance marketing
Preferred skills
Experience in hospitality, lifestyle, or student residences
Technologies
Social media platforms, SEO tools, Analytics platforms
Responsibilities
Define and deploy editorial and social media strategies, Build coherent brand platforms with positioning and storytelling, Pilot creation of web content, social media campaigns, and communication materials, Develop organic visibility via SEO/GEO and digital partnerships, Track content performance and analyze traffic, engagement, and conversion KPIs, Collaborate with marketing, digital, sales, and operations teams, Coordinate external agencies and providers
Seniority
Mid-level, hands-on IC