Content Writer – SEO & AI Search
Core
Create high-quality, SEO-optimized content for a collegiate apparel brand to drive organic traffic, improve search rankings, and build authority in AI-generated search results.
Role type
Senior Content Writer & SEO Strategist
Builds
Blog posts, landing page copy, backlink assets, and content optimized for AI search answers (GEO)
Domain
E-commerce / Collegiate Apparel / Higher Education
Deliverable
product features | dashboards & analysis
Required skills
SEO writing, keyword research, search intent mapping, on-page optimization, backlink strategy, content calendar management, data analysis, guest posting, AI search optimization
Preferred skills
GEO strategy, experience with Greek life/campus culture, technical SEO knowledge
Technologies
Ahrefs, SEMrush, Google Search Console
Responsibilities
Plan and publish blog posts targeting high-value keywords; optimize meta titles, descriptions, and headers; execute backlink strategy via guest posts and outreach; develop content specifically for AI search engines; track organic traffic and keyword rankings; conduct content audits to improve ROI
Seniority
Mid-level, hands-on IC