Digital Content Manager (MSUAASF Range C)
Core
Leads content creation across official University digital platforms including blogs, websites, email marketing, and social media to support recruitment, retention, and engagement activities.
Role type
Digital Content Manager
Builds
Digital storytelling content for university blogs, social media platforms, and promotional newsletters
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Digital storytelling, social media strategy, content planning and execution, short-form video production and editing, digital analytics, project management, adaptability to new technology (AI/AEO)
Preferred skills
Adobe Suite (Premiere, After Effects, Lightroom, Photoshop, Illustrator, Audition), Canva, CapCut, Microsoft Office, Google Workspace, project management platforms (Asana, Monday, Basecamp), generative AI and prompt engineering
Technologies
Instagram, TikTok, LinkedIn, Facebook, YouTube, Asana, Monday, Basecamp, Adobe Suite, Canva, CapCut, Microsoft Office, Google Workspace
Responsibilities
Plan, develop, and execute digital storytelling content for blogs and social media; manage university events calendar and promotional newsletters; supervise and train student workers; collaborate with Marketing & Communications team on overarching strategies; research trends in digital storytelling and social media.
Seniority
Mid-level, hands-on IC