Marketing Operations Specialist - Marketo | Campaigns | Lead flow | 4-7 years
Core
Ensure demand generation programs run smoothly by managing lead flow, data quality, and campaign execution across marketing automation and CRM systems.
Role type
Marketing Operations Specialist (Demand Generation)
Builds
Demand generation campaigns, lead nurturing streams, and data-enriched contact/account records for B2B sales pipelines.
Domain
Cybersecurity / Cloud Security
Required skills
Marketing automation platforms (Marketo, HubSpot, Pardot, Eloqua), CRM systems (Salesforce), lead management, data enrichment, campaign segmentation, email nurture configuration, attribution tracking, data hygiene, B2B demand generation processes.
Preferred skills
Account Based Marketing (ABM) platforms (6sense), experience with EMEA time zones.
Responsibilities
Monitor and troubleshoot lead flow and routing between marketing automation and CRM; configure and maintain email nurture programs and always-on campaigns; manage contact and account data quality and enrichment; support campaign setup, testing, and post-launch optimization; prepare campaign performance and funnel reporting; document operational processes and workflows.
Seniority
Mid-level (4-7 years experience)