Customer Marketing Analyst (Fixed Term Contract)
Core
Support the Shopper team by analyzing sales data, predicting shopper trends, and providing insights to drive promotional strategies and profitability.
Role type
Customer Marketing Analyst
Builds
Sales evaluation reports, promotional strategies, and budget allocation recommendations
Domain
Retail / Consumer Goods
Deliverable
dashboards & analysis
Required skills
Data analysis, sales trend prediction, budget examination, competitive research, consumer behavior analysis, sales prediction software usage, report creation, presentation skills
Preferred skills
Retail industry knowledge, financial and mathematical jargon translation
Technologies
Smart Shopper, Dunhumby, Nielsens, Shoprite B2B, Spar Insights, MicroStrategy, DataOrbis, Microsoft Word, Advanced Excel, Outlook, PowerPoint
Responsibilities
Collect and analyze sales data, develop data assessment methods, study past sales data for productivity trends, examine company budget, research competitive companies and markets, study consumer shopping trends, use sales prediction software, create sales evaluation reports, present reports to managers and directors, suggest adjustments to promotional strategies, provide budget rearrangement suggestions, attend sales strategy meetings, lead informational sessions on sales trends, assist in implementing budget and marketing changes, evaluate results of changes, draw up reports on improvements or lack thereof after restructuring
