Brand Sales Strategist, Yahoo Sports
Core
Define and implement holistic go-to-market strategies for Yahoo Sports Group, blending creative storytelling with data-driven insights to drive brand partnerships across sports media, fantasy, and live streaming.
Role type
Senior Brand Sales Strategist (Sports Media)
Builds
Market-ready solutions, pitch materials, and integrated content-led ad programs for blue-chip advertisers.
Domain
Sports media, digital advertising, fantasy sports, and live streaming.
Deliverable
product features
Required skills
Go-to-market strategy, sports sponsorship models, digital video content marketing, fan engagement analytics, RFP/RFI response, stakeholder management, data interpretation, creative storytelling, AI tool utilization
Preferred skills
Experience with Comscore/Nielsen, sports betting/gaming trends, emerging media technologies
Technologies
Comscore, Nielsen, AI tools
Responsibilities
Build and implement go-to-market strategies for marquee sporting events and fantasy integrations; represent the Sports Group in RFPs/RFIs with compelling pitch materials; collaborate cross-functionally to develop content-led ad solutions; identify market trends and competitive offerings; partner with Sales for client service from pitch to renewal; craft narratives aligning brand ideas with sports marketing KPIs.
Seniority
Senior, hands-on IC
