Director of Brand Strategy, Yahoo Sports
Core
Lead a high-performing team to develop innovative, client-focused advertising solutions for Yahoo Sports' direct ad sales business, combining strategic vision with operational excellence.
Role type
Director of Brand Strategy (Direct Ad Sales)
Builds
Innovative advertising solutions, sponsorships, and branded content for sports brands
Domain
Digital Advertising / Sports Media
Deliverable
product features
Required skills
Strategic vision, team leadership, digital advertising expertise, sports media landscape knowledge, C-level communication, analytical acumen, innovative thinking
Preferred skills
Experience in sports category or agency, knowledge of fantasy/DFS/sportsbook, understanding of seasonality in sports marketing
Technologies
AI tools for strategy and operations
Responsibilities
Build and mentor a high-performing team; set and execute strategic vision for the Brand Strategy team; serve as a trusted advisor to internal stakeholders and clients; drive AI adoption within the team; cultivate relationships with Sales, Account Management, Operations, Editorial, and Product teams; develop tailored client-centric solutions and marketing materials; monitor campaign performance and optimize strategies
Seniority
Director, hands-on leadership
