Brand Sales Strategist, Yahoo News Group
Core
Define, develop, and launch strategic advertising solutions and sponsorship packages across News, Lifestyle, and Entertainment verticals for top-tier brand partners.
Role type
Senior Brand Sales Strategist (Ad Solutions & Go-to-Market)
Builds
Market-ready sponsorship packages, bespoke campaign architectures, and multi-channel digital ad programs.
Domain
Digital Media Publishing, Advertising Sales, Content Monetization
Deliverable
product features
Required skills
Brand strategy, multi-channel ad program packaging, digital audience analytics synthesis, strategic proposal management, generative AI tool utilization, cross-functional leadership
Preferred skills
News/Lifestyle/Entertainment vertical ad sales experience, structured prompting, AI-assisted data analysis, emerging ad technologies familiarity
Technologies
Comscore, Gemini, ChatGPT, internal LLMs
Responsibilities
Build and implement go-to-market strategies for editorial sponsorships and branded content; represent the News Group in RFPs/RFIs and develop pitch materials; collaborate with Editorial and Product to develop content-led ad solutions; partner with Sales for client service from pitch to renewal; combine storytelling with analytics to craft insight-backed client narratives.
Seniority
Senior, hands-on IC
