Director of Vertical Strategy
Core
Lead a team of strategists to develop industry-tailored advertising and go-to-market solutions for Yahoo's core verticals, driving revenue growth through data-driven insights and cross-functional collaboration.
Role type
Senior IC Director of Vertical Strategy
Builds
Scalable revenue-generating ad products, content solutions, and GTM playbooks for enterprise advertisers
Domain
Digital advertising / Media / Publisher
Deliverable
product features
Required skills
Strategic leadership, team development, vertical category expertise, GTM strategy, market trend analysis, stakeholder management, data synthesis, client relationship building, cross-functional collaboration
Preferred skills
Experience in Tech, Finance, Retail, Automotive, CPG, Entertainment, or Travel sectors
Technologies
First-party data platforms, syndicated research tools, performance analytics platforms
Responsibilities
Build and mentor a high-performing team of Vertical Strategists; Develop vertical-specific GTM packages and sponsorship offerings; Partner with Sales leadership to create proactive category narratives; Oversee creation of high-impact pitch narratives and client responses; Leverage market intelligence to uncover consumer insights and demonstrate ROI
Seniority
Senior, hands-on IC with team leadership
