Director of Brand Strategy, Yahoo Finance
Core
Lead a high-performing team to develop innovative, client-focused advertising solutions for Yahoo Finance's direct ad sales business, driving multi-million-dollar revenue growth.
Role type
Director of Brand Strategy (Sales Strategy)
Builds
Content-led advertising programs for financial institutions, fintech disruptors, and enterprise brands.
Domain
Financial Services / Digital Advertising
Deliverable
product features
Required skills
Strategic vision, team leadership, B2B/B2C strategy, financial services expertise, digital advertising knowledge, C-level storytelling, analytical acumen, cross-functional collaboration.
Preferred skills
AI adoption expertise, regulatory compliance knowledge, innovative thinking.
Technologies
Next-generation ad technologies, AI tools.
Responsibilities
Build and mentor a high-performing team; set and execute strategic vision for the Brand Strategy team; serve as a trusted advisor to internal stakeholders and clients; drive AI adoption and innovation within the team; cultivate relationships with Sales, Account Management, Operations, Editorial, and Product teams; develop tailored, client-centric solutions; monitor and analyze campaign performance; drive brainstorming sessions and client workshops.
Seniority
Director, hands-on IC with team leadership
