Director, Organic Marketing (ASO)
Core
Define and execute app store optimization (ASO) strategy to drive sustainable organic growth for Yahoo's flagship mobile apps across Apple App Store and Google Play.
Role type
Director, Organic Marketing (ASO)
Builds
Organic user acquisition and visibility for Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News.
Domain
Mobile App Marketing / App Store Optimization
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
ASO strategy execution, keyword research and optimization, metadata experimentation, A/B testing pipeline management, competitive intelligence analysis, app quality signal influence, data analytics, team leadership
Preferred skills
AI-driven app discovery strategy, Answer Engine Optimization (AEO), paid user acquisition interaction with organic rankings
Technologies
App Store Connect, Google Play Console, Sensor Tower, AppFollow, MobileAction, Adjust, AppsFlyer
Responsibilities
Own ASO strategy and execution for all flagship apps, build and run structured A/B testing pipelines, develop keyword intelligence systems, partner with Product and Engineering to influence app quality signals, leverage data platforms for traffic insights and forecasting, build competitive ASO intelligence frameworks, develop strategies for emerging AI-driven discovery surfaces, hire and lead a team of ASO specialists
Seniority
Director, hands-on leadership