Director, Global Brand and Consumer Insights
Core
Lead global consumer insights measurement strategy and major research programs to inform Brand and Marketing decisions for Sun Life's clients.
Role type
Director, Global Brand and Consumer Insights
Builds
Strategic insights, research programs, and market understanding for Brand and Marketing initiatives
Domain
Financial Services / Market Research
Deliverable
dashboards & analysis
Required skills
Executive communication, quantitative analysis, digital fluency (AI tools), Client Feedback platform management, strategic planning, vendor management, team leadership
Preferred skills
10+ years consumer insights experience, Brand Health tracking, Creative Testing, Ad Tracking, Product/Concept Testing, Financial Services research experience
Technologies
Qualtrics, Medallia, Microsoft CoPilot, Claude
Responsibilities
Lead design and delivery of global research programs; Shape global consumer insights measurement strategy; Set standards for research design and analytical rigor; Act as strategic advisor to senior leaders; Partner across Business Groups to embed insights; Provide oversight of external research partners; Lead and coach team members
Seniority
Director, strategic leadership & mentorship
