Director, Global Brand and Consumer Insights
Core
Lead global consumer insights measurement strategy and major research programs to inform Brand and Marketing decisions for Sun Life's clients.
Role type
Senior Director, Global Brand and Consumer Insights
Builds
Strategic consumer insights, market research programs, and client feedback analysis
Domain
Financial Services / Market Research
Deliverable
dashboards & analysis
Required skills
Executive communication, quantitative analysis, digital fluency (AI tools), Client Feedback platform management, strategic planning, team leadership
Preferred skills
10+ years consumer insights experience, Brand Health tracking, Creative/Ad/Product testing, Financial Services research
Technologies
Qualtrics, Medallia, Microsoft CoPilot, Claude
Responsibilities
Lead design and delivery of global research programs; Shape global consumer insights measurement strategy; Set standards for research design and storytelling; Act as strategic advisor to senior leaders; Partner across Business Groups to embed insights; Provide oversight of external research partners; Lead and coach team members
Seniority
Director, strategic leadership & team management
